Design Director/ Creative Director with over 15 years integrated experience

Previously Head of Design & Creative Innovation, and a founding Director at TikTok Creative Lab Europe, I am an award-winning Head of Design Creative Director and Creative Strategist working across digital, motion, branding, UX/UI, AR/VR/XR, live events and broadcast and print. My specialisms stretch across content creation, ideation, strategy and production.

I have over 15 years multidisciplinary experience including work for Apple, Google, Meta/Facebook, Samsung and TikTok.

Notable achievements include Clio Grand Prix-winning work, Gold and Silver Lions at Cannes, as well as 4 BIMAs for achievements within innovation, design, content and broadcast.

An established live production and broadcast collection of work spanning branding, typography, concept and strategy, including TV spots and creation of multiple live-stream events. I have created digital ecosystems for clients and brands across LVMH Group, and have an established Nike portfolio with activation campaigns across print and digital in 13 emerging EMEA key markets.

Experience managing teams of 20+ designers and creatives, across 6 countries.

TikTok work available on request.