Turning Paris into a Virtual Playground
In early 2020 Nike's most cutting edge retail experience 'The House of Innovation' is opening in Paris. In anticipation and celebration of the launch Nike wanted to invite Parisian youth across the city to a preview of this new innovative retail experience.

Launched at the iconic Pigalle basketball court, over a period of 6 weeks young Nike members were given access to a multitude of exclusive drops, invitations, and experiences - from All Star NBA tickets, racing their idols at running tracks to signed Mbappé boots at the Parc Des Prince Stadium all through the mobile AR.